When it comes to AI, we (companies and humans alike) are at a rare inflection point. While AI is not new and many companies are already making predictions, generative AI has expanded what’s possible. Companies will differentiate the experiences they build for customers with AI and those who don’t risk falling behind. In fact, a recent Twilio Segment report found that 92% of businesses today are using AI-driven personalization to drive growth.
We can’t imagine how AI will be used in the next 10 years and what impact it will have on humanity, though it’s up to all of us to work together to unleash its potential. But with everything moving so quickly, it can be difficult to know where to start.
With so much unknown, here’s one thing we do know: AI is only as good as your customer data.
For customer engagement, the “intelligence” in AI is trained on customer data. If your customer data is siloed, inconsistent, stale, or incomplete, even the most innovative AI applications will have less impact. Success will come down to having the best trained model.
A trusted data infrastructure with unified, consistent, real-time, and consented data is critical to your AI strategy. Our Segment customer data platform (CDP) collects, cleans, and activates AI-ready data so businesses can ensure AI applications are more precise, intelligent, and impactful.
Build intelligent customer engagement into every channel
Today, Twilio previewed CustomerAI technology that will be showcased at Twilio’s annual user and developer conference, SIGNAL, later this year. Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock the potential of their customers. With powerful capabilities like predictions, generative, and workflow automations, CustomerAI makes AI consumable for business users across teams.
With generative and predictive intelligence, Twilio’s high quality interaction data, and Segment profiles working together, every experience can be highly personalized and tuned with a level of sophistication that was previously only attainable by the tech giants. With Twilio CustomerAI, brands can transform their customer relationships and unlock their full potential.
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